Dating Techniques

Diotima points to this New Yorker review of a book on using marketing techniques to find husbands. The suggestions include direct mail marketing:

"Greenwald suggests that a single woman send, to a hundred or more friends, greeting cards bearing photographs of herself being witty or playing golf, and include the message 'This year, I would like to find someone wonderful to spend my life with. Do you know any single men you could introduce me to?'"

And here I thought women were all about subtlety. Please note that as a guy, I find the immediate leap to "spend my life" with a total stranger a bit over the top. But then I'm not 35 yet.